Evaluation Plan for Gallery Night

Wednesday, April 20, 2011 Posted by Elysian McNiff
Evaluation Plan for "Pendleton Speaks. Talk Back!"
Proposed by: Christina Choe, Kathryn Higgins, Elysian McNiff

Purpose
1. How many people come into Pendleton House?
2. What do people expect and how do these expectations change in one visit, if they change at all?
3. Do people respond positively to play in Pendleton House?
* These questions evaluate not only the activities on Gallery Night, but serve as a marker and resource for our interpretation plans for Pendleton House.


How
* Create signage that manages the movement within the House for effective evaluation. Entrance sign at the Porcelain gallery. Exit sign in the second floor hallway with glass windows that leads into the open space with the Rodin sculpture.

Do the evaluation...

6 - 7 pm
Before the event starts, the evaluation team will count how many people enter Pendleton House. Compare these numbers to those generated during the activity.

7 - 8 pm
At Entrance
Elyse will be stationed here.

-Count how many people enter.
-Evaluator completes quick and brief demographics for each person in a journal
-approx age, race, gender
-Evaluator will engage visitors in conversation.
-Ask if they have been to Pendleton House before [note answers]
-Evaluator will explain that the activity is a student-generated project.
-In order for people to understand that their contributions are meaningful and needed.
-Evaluator asks each participant to write a one-word expectation that they have of Pendleton House on a large piece of paper on the table in the Porcelain Gallery.
-Evaluator hands visitors a sticky note, and tells them they will need it at the exit. [This serves as a tangible reminder of our need for them to participate].


Throughout the Galleries
Kathryn will be wandering the galleries.
Design team members will be stationed throughout the galleries to complete visitor time logs.

-Evaluator makes observations of visitor's reactions to the activities. She records time spent at the activities, as well as other displays not activated by the activities (for comparison)
-Design team members complete visitor logs - how many people in each room, recorded times, notes.


Exit
Christina will be stationed here.

- In the hallway sheets of paper will be taped to the glass windows.
-Evaluator will ask visitors to write one word on their sticky note (and provide another note if the visitors lost theirs in travel) that describes the experience they had in Pendleton House during the activity.
-These sticky notes will be placed on the sheets of paper by the visitors.

Qualifying our research: The one word expectations will be compared to the one word experiences.

Evaluation team asks that those conducting the activities write a brief response about the visitors' reactions -- what did they see, what were the different kinds of reactions, etc..


Limitations and Obstacles
1. Bias of museum lens
2. Limited resources (ie, number of people conducting evaluation, number counts, limited preparation time)
3. We have no research from previous gallery nights to conduct comparisons
4. If we had more time, we would like visitors to fill out an "RSVP" on the invites that would give us names, age, places of residence, etc.. Though we understand that the invite is supposed to be a take-away so this might not even work.





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